Smart Quote #6

Smart Quote #6
Design is the method of putting form and content together.
Design, just as art, has multiple definitions; there is no single definition.
Design can be art. Design can be aesthetics.
Design is so simple, that's why it is so complicated.
--Paul Rand

You can't get through design school--or life, for that matter--without encountering Paul Rand and his work. Although he is known largely for his corporate logo designs (such as IBM, Westinghouse and ABC), he got his start in page design, first for Apparel Arts magazine and then Esquire at the ripe "old" age of 23, followed by Direction magazine. Learn more about him and see his work here.

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Thanks to Donna Reiss, Art Director of Garden Design and American Photo magazines, for sharing this inspiring quote with us. If you find inspiration or motivation in a particular quote, we'd love to hear it and share it. Email us at

"Smart Quote" is a recurring feature on the SPD Student Blog ... look for more wise words every Monday. 

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