Smart Quote #10: Technology

Smart Quote #10: Technology "I'm not afraid of technology. Being a photographer, I always have to deal with technology, but I think technology makes people lazy and slow. ... The other day the electricity went off in the office, and all together they [the staff] got up. They stood up, with their hands in their pockets, and said, 'What do we do! We've got no electricity.' I was so mad. 'What do you mean you've got no electricity? You've got a brain!'"
--Oliviero Toscani, in conversation with Terry Jones in i-D magazine


Oliviero Toscani is a fashion photographer and creative director who was the mastermind behind Benetton's controversial advertising campaigns in the '80s and '90s. In the early 90s, he also cofounded the magazine Colors with graphic designer Tibor Kalman (check out many of their issues on the Colors Archive page).

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Thanks to the design blog UnBeige for this quote.

"Smart Quote" is a recurring feature on the SPD Student Blog ... look for more wise words every Monday. Got an inspiring or motivating quote to share? Email us at spdstudentoutreach@gmail.com.

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