Smart Quote #9: Details Count

Smart Quote #9: Details Count "You can do a good ad without good typography, but you can't do a great ad without good typography." --Herb Lubalin

Over on our Grids blog, you may have seen the post about the current exhibition "Lubalin Now" currently on show at the Cooper Union in New York. If you are in or near the city, you should definitely check it out. As such, we thought it was a good time for a quote from the legendary designer.

While the above sentiment speaks about advertising specifically, you can substitute "ad" for any piece of design work and it's still true, especially in publication design where type is so much of the design. Over the next few months, we'll be taking a closer look at the topic of typography and its details to help you create your own "great" work.

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This quote is taken from Herb Lubalin's obituary in issue four of Baseline magazine, published in 1981.

"Smart Quote" is a recurring feature on the SPD Student Blog ... look for more wise words every Monday. Got an inspiring or motivating quote to share? Email us at
  • &#8220God is in the details.&#8221&#8212Ludwig Mies van der Rohe,
    German born American architect. 1886-1969

    Please note the reverent use of typographer's quotes.

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