Smart Quote #13: Great is Not Trendy

Smart Quote #13: Great is Not Trendy What makes great design "great" is not a trendy technique, but the logic and conceptual aspect that were figured out in the designer's mind--or on more likely, on paper--before a mouse cursor ever opened Photoshop.
--Kyle Meyer, interactive designer

The above quote comes from a thoughtful post on Kyle's blog, Astheria. Kyle is the lead user experience designer at Clockwork Active Media Systems in Minneapolis, Minnesota, and as such, his blog mainly addresses web design. However, many of his points can be applied to print design as well. And well, let's face it, even us die-hard print designers are having to learn the web stuff ... his blog is a good place to get some insight.

"Smart Quote" is a recurring feature on the SPD Student Blog ... look for more wise words every Monday. Got an inspiring or motivating quote to share? Email us at

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