Smart Quote #17: Energy

Smart Quote #17: Energy "ENERGY. It's 75% of the job. If you haven't got it, be nice." --Paul Arden

One of the world's greatest advertising creatives, Paul Arden (1940-2008) shares the above advice, wisdom and more in his book "It's Not How Good You Are, It's How Good You Want to Be.".

"Smart Quote" is a recurring feature on the SPD Student Blog ... look for more wise words every Monday, or see past ones here. Got an inspiring or motivating quote to share? Email it to us at

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