#19: Good Design Is...

#19: Good Design Is...
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
 --DIETER RAMS (via DesignMuseum.org)

An industrial designer and the head of design at Braun (a German consumer electronics manufacturer), Dieter Rams wrote these 10 principles that guided his work. Learn more about him here.

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