Good Advice: Presentation is Everything

Good Advice: Presentation is Everything

Following up on last Tuesday's post courtesy of designer David Airey, we found another great piece of advice within his terrific brand-identity blog, LogoDesignLove. In an interview with Sagi Haviv, a partner at design firm Cherymayeff & Geismar, Airey asked about the lessons he's learned. Haviv's reply is great advice for all designers...
When Georgio Armani was first shown the new A/X logo we designed in 2008, he rejected it outright. However, we found out that the new mark had been presented to him between meetings in a rush on a white piece of paper. The A/X people then suggested approaching him a second time (which they almost never do) with our entire presentation showing the logo in applications such as magazine ads, store fronts and billboards. He then immediately approved it. This near-failure taught me that in our business, presentation is everything.
Check out the full interview here.

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