#37: Design or Technology?

#37: Design or Technology? Design or technology? Which is more important? Why? No question: Design. Apple without design would be the old Microsoft. JetBlue or Virgin Atlantic without design would be AirTran. More and more of the human experience is, or will be, enabled by technology, but you must add design to technology to make magic.
--Gaston Legorburu, worldwide chief creative officer of SapientNitro, from a Q&A in Communication Arts.
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