#40: Type Considerations

#40: Type Considerations I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
--Massimo Vignelli

The above quote was mentioned in a UMagazinology blog post about alumni magazine design by designer Claude Skelton, recommended reading for any newbie designer (and some of us oldies too). To further Vignelli's point, Skelton writes:

"The main problem I'm having with many of the magazines I'm seeing is that too many designers are throwing the magazine's typographic identity out the window when it comes to feature stories. ... True, some consumer magazines use typography as art, and when it's done well it can restore your faith in print all over again--but those publications have world-class creative staffs and budgets to match. There are just as many consumer magazines that have a strong, consistent typographic identity and they manage to use it creatively throughout, even in features."
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