The SPD-U Spotlight Shines on Sarah Azpeitia

The SPD-U Spotlight Shines on Sarah Azpeitia
We're happy to showcase the second of the 8 top winners today from our SPD-U Spotlight Online Gallery ShowOur team of judges had a super-tough job choosing the winning work, so thanks to all of you who entered and congrats on all the great work you're doing!

We'll be featuring a winner a day -- in alphabetical order, they are all equal winners -- until we show all 8, then we'll showcase some runners-up as well, so be sure to keep checking back in with us to see all the awesome work.

Today we're shining the SPD-U Spotlight on Sarah Azpeitia ... see her winning piece larger and get some details from Sarah after the jump.


SPD-U Spotlight Online Gallery Show :: Work #2*
 
NAME:  Sarah Azpeitia
SCHOOL:  Loyola University - New Orleans
2012-2013 STUDENT STATUS:  2012 graduate**
INSTRUCTOR:  Tom Varisco, Adjunct Professor, Graphic Design

SPD-U: While our judges saw and judged all the entered work without any information about the pieces, we'd now love to hear what type of publication or project this piece was created for.
SARAH:  The project was created for the inaugural issue of a publication "filled with food about New Orleans." It was an exercise for my senior year Graphic Design class.

SPD-U: What's one of the biggest lessons you learned about editorial design from this project and any others you may have worked on?
SARAH: I think I initially tried over 20 covers for this, I really wanted to incorporate hand lettering and something tangible. None of those ideas worked and then after letting it rest for a couple of weeks, it clicked and I was able to get the idea down in one shot. I learned to go with instinct, and try and make many mistakes at the beginning, eventually you'll be able to execute a solution and it'll be the right one.

SPD-U: What are you up to now? Are you currently or do you plan to pursue a career in editorial design of any kind?
SARAH: I have been working for Refinery29.com, a fashion publishing site in NYC, for the past year as a Designer of User Experience. In a strange way, it's kind of like editorial design with the basic notions of common sense, hierarchy and layout without the playfulness of physical objects. I see many designers making a transition from print to digital just because it's the natural progression of design and tech, but I see value in every designer being flexible and able to transition between both worlds. I hope to see myself jumping between the two, sooner or later.

Find more of Sarah's work at:  sarahazpeitia.com (Although most of my work is from student days; you'll also get to see some of my work on the new Refinery29.com coming later this summer.)

Congrats to Sarah and all of our winners. Come back tomorrow to see the next winning piece.

*All of our top 8 selected pieces are equal winners. They are being announced in alphabetical order. 
**Any piece created from January 2012 through May 2013 was eligible for entry, therefore some of the winners may now be graduates.
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