Five Questions for Nicole Zigmont, Designer


Ever looked at a magazine's masthead and wondered just what do all those job titles actually mean? What does a photo producer actually do? Does a deputy art director get a shiny badge? And why are some people creative directors and others design directors? 
  
Our blog series "Five Questions for..."  is here to help answer those questions and give you insight into working in the world of publication design. Is there a particular job that you want to know more about? Email  us at spdstudentoutreach@gmail.com and we'll find an expert who does it. They'll give you their take, and then it's up to you to put their advice to work. Read on to find out what being a Designer is like for Nicole Zigmont.

Editor's Note: Nicole designed the Five Questions for... series logo.

The Pro's Work

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About the Pro
 
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Nicole Zigmont
Designer
  
Works for: Sports Illustrated 
Degree Earned: BFA, Graphic Design
Twitter: @nzigmont

1. Imagine you're talking to someone who has never heard of your job. How would you describe it to them?
I take breaking sports content and visualize it in a weekly magazine. It's all about efficiency so we can consistently put out a beautiful book in a matter of days. I design mostly in our FOB (front of book) Scorecard section, while simultaneously creating illustrations, infographics, and other design elements for print and web. I am responsible for my pages in both the print and iPad editions. User experience is key because we not only design for presentation, but we also build in interactivity so our app is engaging and user-friendly. I also assist the web team by providing web and mobile assets, graphics, and illustrations that live on SI.com, our Longform websites, and the Swimsuit mobile app.

2. What about your job makes you love it?
I love magazines and I get to show millions of people my design work every week. The reason I love what I do though, is because it doesn't stop there. I am honored to work with some very forward-thinking leaders who allow me to develop new ideas, design new products, and enable me to expand on the term editorial design.

3. What do you think of as the big break in your career?
My first job at Family Circle taught me the fundamentals of editorial design. I brought that knowledge over to SI, which was my big break because I was introduced to designing across multiple platforms, which is now a major focus.
4. What is your biggest professional mistake or regret?
Right now my mistakes are taken by me as learning experiences.

5. What advice or parting words do you have for anyone who wants to do what you do?
What advice or parting words do you have for anyone who wants to do what you do?
If you can swing it, move to a city with a lot of design opportunity. There is an abundance of freelance work available. You can build up your resume and portfolio while preparing for your big break. Set goals for yourself and learn the industry, especially the people. The connections you make shouldn't be temporary either. Stay in touch and update them with your current endeavors, show them you're self-sufficient and looking for mutual respect, not favors.

Is there a particular job that you want to know more about? Email us at spdstudentoutreach@gmail.com and we'll find an expert who does it. They'll give you their take, and then it's up to you to put their advice to work. 

"Five Questions for..." is edited by Joseph Caserto



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