Five Questions for Glen J. Karpowich, Senior Designer

Five Questions for Glen J. Karpowich, Senior Designer

Edited by 
Joseph Caserto

Ever looked at a magazine's masthead and wondered just what do all those job titles actually mean? What does a photo producer actually do? Does a deputy art director get a shiny badge? And why are some people creative directors and others design directors? 
Our blog series "Five Questions for..."  is here to help answer those questions and give you insight into working in the world of publication design. Is there a particular job that you want to know more about? Email  us at and we'll find an expert who does it. They'll give you their take, and then it's up to you to put their advice to work. Read on to find out what being a Senior Designer is like for Glen Karpowich.

The Pro's Work




About the Pro
Glen J. Karpowich
Senior Designer
Works for: Advertising Specialty Institute / Counselor and Wearables Magazines 
Degree Earned: BA, Graphic Design
Twitter: @karpodesigner 
Instagram: @karpodesign

1. Imagine you're talking to someone who has never heard of your job. How would you describe it to them?
I take text and artwork and combine them into layouts, while constantly pushing to improve the look of the magazine. Counselor and Wearables, the publications that I primarily work on, have distinctive content, and because of that, my approach to designing them is completely different. But, I still need to make both visually pleasing, while also presenting the content in a way that conveys the focus of the story.

2. What about your job makes you love it?
I get to play with type and art every day! It doesn't get much better than that, and exploring different subjects allows me to be creative. I think what drives me is that I'm putting my creative sensibility into each layout. I think, "Would I like the look of this?" "Does it convey what the story is talking about?" and "Does it make sense?" I love to push my solutions and design a result that I know might not get approval. It's a great way to expand my skills and do something that I love, even if it never makes it into print.

3. What do you think of as the big break in your career?
I started my publishing career later than most, and I give all of the credit to my good friend, Todd Albertson. He was the Art Director at Field & Stream and knew I wanted to break into graphic and magazine design. Todd hired me as an Art Assistant, and allowed me to explore ideas on layouts that were published and became some of my earliest tear sheets. I worked my butt off to learn under Todd, and got to meet some great people who would end up helping me get to where I am, today.
4. What is your biggest professional mistake or regret?
I can't say that I have too many mistakes that I can't live with, but my biggest regret is that I have yet to really devote time to learn about UX/UI design. I've seen a lot of opportunities for people with those skills and I believe that having them would make me an even more well-rounded designer. Print will always exist, but the impact of digital on publishing is huge and will only continue to grow.

5. What advice or parting words do you have for anyone who wants to do what you do?
Do what you love and own it. Take pride in everything you do and every choice you make, because they're yours. I've been doing this for over 10 years, and not a day goes by where I don't learn something new, whether it's a shortcut in Adobe InDesign or a layout approach. Listen to those around you: Every one of us is creative in one way or another, so it's important to absorb it all and gain knowledge. Rather than let the constraints of a job hinder your creativity, use them as opportunities to grow and realize your capabilities. It will help you become more talented and teach you to always think outside the box! I'll end with a quote from a man who inspires me, Walt Disney: "Times and conditions change so rapidly that we must keep our aim constantly focused on the future."

Is there a particular job that you want to know more about? Email us at and we'll find an expert who does it. They'll give you their take, and then it's up to you to put their advice to work. 

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