#TBT: SPD-U Throws it Back to 2012 Student Competition Winner Geraldson Chua

#TBT: SPD-U Throws it Back to 2012 Student Competition Winner Geraldson Chua 50th-Small.jpgAs part of SPD's 50th Anniversary celebration, we're looking back at our past Student Competition winners (see galleries of past winning work here on the blog). A few of them were kind enough to speak with us about what they've been up to since their wins and how the competition affected them. As you can see, they're all quite successful and most are working in magazines. Want to follow their path? Enter THIS year's competition.

In 2012 as part of our 12th Student CompetitionGeraldson Chua won an Honorable Mention for his work as a student at Rutgers University.

From there, he interned at Harpers Bazaar and Seventeen, then eventually left school to work at Esquire before landing at O, The Oprah Magazine where he now serves as Senior Designer. We caught up with him for a few quick words...

Image above: Feature design for O, The Oprah Magazine

Geraldson's 2012 Student Design Competition Honorable Mention-winning layout.
(Click images for larger view.)

SPD-U: What are you currently up to and how can you best describe your day-to-day?
GERALDSON: Currently, I'm the Senior Designer at O, the Oprah magazine. I design F-O-B pages and feature packages along with commissioning illustrations & art directing assigned stories. 


Designs from O, The Oprah Magazine
(Click images for larger view.)

SPD-U: What do you consider the greatest achievements thus far in your career?
GERALDSON: Just being able to do what I do is an achievement in itself. It's tough getting into this business! I'm very fortunate to have worked and be working at such wonderful titles.

slugs icons_cropped.jpg
Logo designs for O, The Oprah Magazine and Esquire
(Click image for larger view.)

SPD-U: What advice would you give someone trying to get into the industry now?
GERALDSON: The best advice I can give to someone trying to get into the industry is to acknowledge & understand your strengths and capitalize on that. This allows you to build an identity which separates you from your peers. 

Custom numerals

SPD-U: Anything further you'd like to add?
GERALDSON: Happy 50th SPD!

You can see more of Geraldson's work here: 
PORTFOLIO:  ginochua.com

Be sure to check back in with us often this spring for more galleries of past Student Competition work, and every Thursday for more Throwback Thursday interviews with past winners. And get the details on how to enter this year's competition here ... you could be on your way to a fast-tracked career of your own!

#TBT series produced and edited by Jamie Feld and Alyssa Clare Hoersten
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