Five Questions for Jason Sfetko, Deputy Art Director

Five Questions for Jason Sfetko, Deputy Art Director
Ever looked at a magazine's masthead and wondered just what do all those job titles actually mean? What does a photo producer actually do? Does a deputy art director get a shiny badge? And why are some people creative directors and others design directors? 
  
Our blog series "Five Questions for..."  is here to help answer those questions and give you insight into working in the world of publication design. Is there a particular job that you want to know more about? Email  us at spdstudentoutreach@gmail.com and we'll find an expert who does it. They'll give you their take, and then it's up to you to put their advice to work. Read on to find out what being a Deputy Art Director is like for Jason Sfetko.

This series is edited by Joseph Caserto

The Pro's Work

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About the Pro
 
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Jason Sfetko
Deputy Art Director
  
Went to: RIT
Degree Earned: BFA, Graphic Design
Twitter: @jasonsfetko


1. Imagine you're talking to someone who has never heard of your job. How would you describe it to them?
My job is to align art creatively to a story in a way that helps tell the story and pull a reader in. That usually means creation and direction through illustration, photography or typography.

2. What about your job makes you love it?
I love the challenge of coming up with a concept for a story that may not be something that is expected or been done before. The process of coming up with an idea and seeing it come to life by collaborating with some of the best illustrators, photographers and editors is something I find very satisfying.

3. What do you think of as the big break in your career?
I don't think there's been just one. It's been the combination of many great opportunities, like winning the SPD Student Design Competition, and learning from Fred Woodward and Gail Bichler, who have trusted and elevated me.
4. What is your biggest professional mistake or regret?
Perhaps not doing more work with my hands. I think there's something to be said about breaking away from the computer and physically designing that lends itself to the creative process that I often forgo.

5. What advice or parting words do you have for anyone who wants to do what you do?
Make sure you are passionate about what you do. Try to do as many internships as you can before you graduate. Also, know that the surroundings you experience are the catalyst to your creativity. Ensure that you're feeding your mind with things that inspire you, and ultimately your work: museums, found art, nature, etc.


Is there a particular job that you want to know more about? Email us at spdstudentoutreach@gmail.com and we'll find an expert who does it. They'll give you their take, and then it's up to you to put their advice to work. 

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  • Alex Nabaum

    These spreads are genius, pure and simple!

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