The 2015 SPD-U Spotlight Shines on George Prah

The 2015 SPD-U Spotlight Shines on George Prah We're showcasing our 2015 SPD-U Spotlight Online Gallery Show winners this week, and we're excited to show the next Gold Medal winning entry (like the SPD professional competition, we award Gold Medals, Silver Medals, and Merit Awards).  

We're featuring one Gold Medal winner each day this week -- in RANDOM order, they are all equal winners -- and today we're shining the SPD-U Spotlight on George Prah. Click through for his full entry and to read a short Q&A with him...

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2015 SPD-U Spotlight Online Gallery Show :: Gold Medal Winner*
 
NAME:  George Prah
SCHOOL:  Savannah College of Art and Design/Atlanta
CURREN STUDENT LEVEL:  Rising senior, graduating spring of 2016
INSTRUCTOR:  Elizabeth Mandel

SPD-U: While our judges saw and judged all the entered work without any information about the pieces, we'd now love to hear what type of publication or project this piece was created for, and what your process was.
GEORGE:  This was a project for my publication design class where we had to create a fully fleshed-out magazine, as well as a digital component (I did an iPad magazine, using Adobe's Digital Publishing suite and Indesign). 
        I created La Sape Magazine -- a quarterly that provides a refreshing alternative to the typical men's lifestyle and fashion magazine. "La Sape" is a French slang word for "style," and also an abbreviation based on the phrase 'The Society of Ambiance-Makers and Elegant People'. Inspired by the extraordinary story of the Society of Sapeurs from Brazzaville, Congo, the magazine embodies a mindset and lifestyle of a new generation of men that defy their circumstances and live 'Joie De Vivre' (The Joy of Life) while upholding personal style and creative thinking. The publication covers the lives and compelling stories of innovative men such as these in today's modern world.
        My process began by brainstorming possible names for the magazine and forming concepts. I then pitched my idea and magazine name to the class in a creative brief presentation. I then began sketching ideas for the cover and logo for the magazine while researching content for the three feature articles. The logo design went through several rounds, experimenting with typefaces and colours. The mark I ended up with uses a custom type that I manipulated in Illustrator to evoke the colourful vibrant feel of the magazine while paying homage to its origin with its linear and patterned quality. 

SPD-U: Did you learn anything about editorial design from this project that other students might benefit from?
GEORGE: I think the biggest take-away for me in designing the magazine was that every single element -- whether that was written content for a story, imagery, typography or illustration -- had to function purposefully to communicate the essence of what the magazine was about while staying interestingly varied from article to article and issue to issue. I realized that  strong communication of a particular feeling or mood really resonates with an audience overtime and makes a magazine successfull.

SPD-U: What's your major/course of study? Do you do any extracurricular design-related activities?
GEORGE: I am studying Graphic Design at SCAD Atlanta. Outside my school work I volunteer my time at the AIGA SCAD Atlanta group. Apart form that I've spent a lot of time over the past year working on a publication for the Student Ambassadors program here at SCAD Atlanta called SAL (Student Ambassador Life) as well as designed lookbooks and personal identities for various friends within other majors in Fashion and Photography.

SPD-U: What are you up to now? Do you plan to pursue a career in editorial design of any kind?
GEORGE: I am currently in school for the summer and looking for a number of internships for the Winter and Spring next year. Editorial design as well as branding are specialities I am definitely interested in within graphic design and I would love to pursue these as a career.

Find more of George's work online at: behance.net/gkprah
And find him on Instagram: @gkprah

Congrats to George! And come back tomorrow to see the fifth and final Gold-Medal-winning piece.

*All of our top 5 Gold Medal winners are equal winners. They are being announced in random order. Silver Medals and Merit Winners will be shown next week.

And lastly, a HUGE thanks to our 2015 judges: James Maikowski, José Reyes, Renee Rupcich, Ivylise Simones and Michael Wilson.
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