Quoted
04.18.11posted by
The Editors
I can write the word 'dog' with any typeface and it doesn't have to look
like a dog. But there are people that [think that] when they write
'dog' it should bark.
--Massimo VignelliThe above quote was mentioned in a
UMagazinology blog post about alumni magazine design by designer
Claude Skelton, recommended reading for any newbie designer (and some of us oldies too). To further Vignelli's point, Skelton writes:
"The main problem I'm having with many of the magazines I'm seeing is
that too many designers are throwing the magazine's typographic identity
out the window when it comes to feature stories. ... True, some consumer magazines use typography as art, and when it's done
well it can restore your faith in print all over again--but those
publications have world-class creative staffs and budgets to match.
There are just as many consumer magazines that have a strong, consistent
typographic identity and they manage to use it creatively throughout,
even in features."