Recently in Terminology Category

Vocab Lesson 18: Folios

A page number is known as a page number, right? Well, in magazine-speak, not necessarily... … MORE

Vocab Lesson 17: Display Type

If you've read through our 2011 Student Competition rules, then you've come across the term display type. But in order for our instructions to make sense, we thought it might help if we clarify just what display type is... … MORE

Vocab Lesson 16: the Wall

Pink Floyd's. The Berlin. Your Facebook one. The word wall conjures up lots of associations, and we've got one to add to the list...

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Vocab Lesson 15: Hed and Dek

Everyone likely knows what a headline is, but have you ever heard it called a hed? We magazine types like to abbreviate things, so...
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Vocab Lessons

POP QUIZ: Know what that phrase means?
If not, you should check out our Vocab Lesson series from last fall. This is where we try to give you some insider info on the terms and words you'll hear in the magazine world. Some are graphic design terms you might already be familiar with, while others are total magazine-ese ... things like spread, gutter and F.O.B. ... and no, it's not what it might sound like. Before we start this fall's lessons, let's take a look back at what we've already covered. How many of these words do YOU know?

Smart Quotes   •   Spine    •    F.O.B., B.O.B. and the Well   •   Rules   •   Gutter   •   TK   •   Flatplan   •    Circulation   •   Dummy Copy   •   Trade/B2B Magazine   •   Body Copy    •   Spread   •   Shipping   •   Cover Lines

Look for the enlightenment to continue starting next week!

Vocab Lesson 14: Cover Lines

If you've been reading any of the media blogs lately, you've probably come across news about the coverlines on Men's Health magazine. The definition of cover lines is probably pretty obvious, but just to make it official...

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Vocab Lesson 13: Shipping

No, this is not a post on how to get your holiday gifts to their recipients on time. And it's not even about the process of magazines being shipped out to their subscribers. Shipping in magazine-speak is why your magazine friends can't do dinner this week ... it's deadline time!


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Vocab Lesson 12: Spread

Know how there are some things in life that it seems like you've known about forever? Like Harry Potter or reality television ... was there ever a time where we DIDN'T know about them? Well, the term spread is kinda like that. It's such a foundation of editorial design, particularly magazine design, that once you know it, you can't imagine not knowing it. Well, for those of you who are just beginning to learn about magazines and editorial design, we're here to help you out. … MORE

Vocab Lesson 11: Body Copy

You may have to make a copy or two (or 300) with the copy machine in your internship, but in publishing terms, copy actually refers to the text. It is the writing. And body copy refers to a certain piece of writing. It is what truly separates editorial design from the rest ... … MORE

Vocab Lesson 10: Trade/B2B magazine

So as a design or advertising student, you've probably heard of Advertising Age. If you're into fashion, you also probably know WWD (Women's Wear Daily). And if you're into architecture, you're likely aware of Metropolis, maybe even Interior Design and arcCA magazines. But what about Institutional Investor, Dairy Today or IEEE Spectrum?


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