Technology: August 2010 Archives

Dueling Covers on the iPad

Dueling Covers on the iPad

No matter how you tilt the iPad, as publication designers, the workload has increased. When it comes to covers, back in the old days (8 months ago) you "only" had to ship a newsstand and subscriber cover. Nowadays, add a portrait and landscape iPad cover to the mix. 

A blessing or a curse? Looking at the August cover of WIRED, they took the opportunity to use an alternative photo of time traveling Will Ferrell. For the September issue, they took this one step further and used the ole "we love them both" approach: "The Web is dead." covers the print and portrait cover, while Joel McHale & "How to Watch TV" grace the landscape mode. 

Wired Creative Director, Scott Dadich weighs in:

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