Gail Anderson on The Evolution of a Poster

Gail Anderson, SpotCo Creative Director of Design, has a great audio slide show at The New York Times, talking through the evolution of the SpotCo campaign for the revival of Ragtime.
Definitely a must-listen as she walks us through several possible directions and the thinking behind their final choice. Always good to know about all the work that goes into making a final product, so much of which the those of us not on the project never hear about...