Joseph Caserto's Profile

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• Commented on Don't Miss Out on Our <p/>Awesome Office Tours
  Seriously, if you miss this, you're wasting an important opportunity to see how magazines are made. Join us to meet some of the top publication designers in the industry, and get their advice on starting a successful career. I'll hope...
• Commented on Save the Date: <p/>Next Pub Crawl is 9/30
  We've got some top-notch hosts lined up, so you won't want to miss this one. Last year, we had Crawlers come in from London and Toronto to join us!...
• Commented on 10 Essential iPad Apps for Publication Designers (2nd Edition)
  So cool! My App Store account's gonna get a workout!...
• Commented on SELF-PORTRAIT: meet the judges
  Great judges, and I know most of you! Students: get those entries in, so you don't miss the opportunity to get your work in front of these talented eyes....
• Commented on Announcing our 2011 Student Design Competition Winners!
  Very nice work. Congrats to the winners! If you entered and didn't win, hang on to those files. When you're ready, take a look, and ask yourself, "what would I do differently?" Then, go back into the piece and rework...
• Commented on The Recent Grad Report:<p/>Travis Bonilla
  So awesome that our Pub Crawl helped you get that internship, Travis, and congrats on your graduation this June!...
• Commented on SPD-U: Are You A Fan?
  SPD-U was a lot of fun, and it was a privilege to be a panelist. Thanks to Leah Bailey for the invite to participate, and to my co-panelists, Paul Martinez, Nathalie Kirsheh, and Dungjai Pungauthaikan, for a great discussion. Thanks,...
• Commented on SELF-PORTRAIT
  Wow, almost a whole month to come up with entries! That's plenty of time to create something that will knock the judges' socks off. You on Spring Break, you deep in midterms, you in love, you in hate; the possibilities...
• Commented on #36: No Slacking Off
  Thanks so much for quoting me! Looking forward to being part of SPD U on 3/14....
• Commented on Student Competition Judges Announced
  Great lineup! Nice to see the names of friends and clients....
• Commented on Event: SND Student Symposium
  I'll be reviewing portfolios at our SPD-U event on 3/14. FYI, don't be afraid to bring stuff that's in progress, or that you're not sure might belong in your final book. One of the hardest parts of developing a portfolio...
• Commented on Student Design Competition: Entries Due March 7
  This is such a great opportunity. One of our winners from a few years ago started his career with his internship, made a couple of nice moves, and just got an awesome designer job at an SPD award-winning pub. Worst...
• Commented on Student Design Competition: Entries Due March 7
  This is such a great opportunity. One of our winners from a few years ago started his career with his internship, made a couple of nice moves, and just got an awesome designer job at an SPD award-winning pub. Worst...
• Commented on Awesome Advice: <p/>"Don't Be A D*ck"
  Good advice, indeed. I recommend that aspiring freelancers follow this three-pronged strategy, which has worked well for me: 1. Show up: both mentally and physically. 2. Act like a grown-up: professionalism goes a long way 3. Do the work: if...
• Commented on Vocab Lesson 15: Hed and Dek
  We magazine types also like to create our own dialects of the language we all speak, so there are often different terms for the same thing. I've heard a dek called a blurb, sometimes, and one place I worked called...
• Commented on Pub Crawl Spotlight: TOUR C <p>Teen Vogue & Family Circle
  Wow, spots are going fast! If you want to join us, and you CERTAINLY DO—this is the kind of experience you can't get in the classroom—better RSVP, now! Remember, the next Pub(lications) Crawl is a whole year away! Here's another...
• Commented on Join This Year's ONLY Pub Crawl on 9/24
  The Pub(lications) Crawl is a great way to kick off your studies, and it's guaranteed to be a fun and informative day! In the meantime, here's a little trivia to get you in the spirit. In my last post, I...
• Commented on Farewell Summer, Hello Fall!
  Yes, we're nailing down the last few details of our Pub(lications) Crawl! It's often called the Pub Crawl for short around the Committee table—pub is short for publication, get it?!—but, leave your pint glass at home; only your thirst for...
• Commented on Just Add Water
  Well said, Mitch. We all know that good templates can save designers who know how to use them a lot of time, but whenever a new technical innovation comes out—the Mac itself, QPS, K4—publishing companies want to know if investing...
• Commented on As for Extra-Fancy Portfolios...
  I just went through the process of revamping my portfolio. The bad news is that it doesn't get much easier as a professional than it is as a student. The good news is that there are some guidelines that will...
• Commented on Spring Pub Crawl Wrap-Up
  Thanks to everyone who participated. I had a blast, as usual!...
• Commented on Much More To Come!
  Great stuff in store for the spring Pub(lications) Crawl, where you can get an insider's view of how magazines are made! Check back soon for details!...
• Commented on Smart Quote #9: Details Count
  “God is in the details.”—Ludwig Mies van der Rohe, German born American architect. 1886-1969 Please note the reverent use of typographer's quotes....
• Commented on Smart Quote #7: Inspiration
  Chip Kidd's writing is as humorous and smart as his design. I enjoyed both The Cheese Monkeys and The Learners—which I read first, even though it's the sequel. Both books brought me back to my college days and first job,...
• Commented on Vocab Lesson 1: SMART QUOTES
  Okay, everyone, print out this post and tack it up on the wall next to your computer. Better yet, mat and frame it. If an Art Director or Designer has even one dumb quote in their resume, it belongs in...