"Ruptured? Get Relief This Proven Way!"
Old, as in 1940's old.
If I were a shrink, I'd hand them out to my patients after sessions, because you can't seriously dive into one without smiling, and be reminded of better times. What other magazine lists the five quintessential rules for under sea movie making, illustrates how a juke box is disassembled, then reassembled, or shows you how to eavesdrop through 24 feet of steel? Well, maybe WIRED. But the real reason we should all pick up an old POPULAR MECHANICS MAGAZINE are the ads. They're chock-full of gorgeous old retro typefaces and hand-drawn clip art, and the pages in general serve as a never ending pool for ideas, humor, and inspiration. "STOP DAY-DREAMING AT WORK!", "LET US SHOW YOU HOW TO MOUNT BIRDS!", "LEARN PLASTICS!", and my favorite, "RUPTURED? GET RELIEF THIS PROVEN WAY!Â
--T.J. Tucker, Art Director, Texas Monthly