The Creative Director will be the creative visionary and keeper for the overall image, look, aesthetics, styling and visual identity of the brand. In addition to overseeing all graphic design, photography and illustration, the Creative Director's role will be to push his or her team to elevate the brand look so that it is top-of-the-industry quality with modern design, fresh styling and innovative new photography and approaches that appeal to today's consumers and marketers. Working closely with the Editor-in-Chief, the Creative Director will oversee the art staff as well as facilitate overall teambuilding and cooperation and collaboration among both the visual and editorial teams. He or she will work with the EIC to develop a well-thought-out process that produces consistent results. Other responsibilities will include: managing art budgets, initiating necessary redesigns and setting a consistent and exciting creative direction for new departments, franchises and brand extensions, including social media, digital and more. Creative Director must also work with Rachael Ray and her teams, establishing a relationship of trust between camps and infusing the pages of RRED with Rachael Ray's vision and voice.
Essential Job Functions
Be the creative visionary and keeper for the visual identity and aesthetics of the brand. Inspire and push art team to continuously innovate and elevate the brand look to top-of the-industry levels of styling, photography, illustration, and design. Work with the Editor-in-Chief to meet the needs of consumers visually (supporting the editorial needs), while simultaneously raising the overall aesthetic environment for advertisers. Approve all art assignments, layouts, and corrections with a detailed eye. Maintain the style guide, but also initiate visual change and innovation.
Oversee the art budget, design staff, photography staff, production staff, and division of assignments. Work with the EIC to develop a well-thought-out staffing plan. Develop a system for planning ahead, avoiding visual overlap, saving potential images for future use. Be the chief communicator internally and with external departments for visual priorities; ensure clear consistent communication and goals within department.
Work on set and establish relationships with outside photographers and stylists.
Oversee the cover process including planning, testing, pacing, styling, bold photography and polished design.
Manage celebrity brand and all the relationships involved.
Oversee and set consistent and innovative direction for all brand extensions including SIPs, digital, licensing, brand presentations, new icons, redesigns, and more.