For the past ten or so years, indie magazines have been booming. As digital media platforms relentlessly chase clicks and smartphones paralyze our focus, a host of fresh print publications are taking a slower and more measured approach.

Guided by the tenets of the “slow media” movement, this new breed of publishers focuses on correcting the pace of media creation and consumption in the digital age. They advocate for alternative ways of making and using media that are more intentional, longer lasting, better written and designed, more ethical—all delivered in a tactile, bespoke package.

In this episode, you’re going to encounter magazine brands you’ve never heard of: Avaunt, Flaneur, Mondial, Monocle, and Port—and, one of the great success stories of the indie boom, Kinfolk. Born in Portland, Oregon, in the early 20-teens with the tagline, “A Guide for Small Gatherings,” the magazine was often referred to, dismissively, as “Martha Stewart for millennials.”

But, in recent years, Kinfolk, like its millennial stans, has grown up. The mag moved its offices to Copenhagen. They created a clothing brand, licensed local editions in South Korea, China, Japan, and Russia, published a series of coffee table books, and, in the ultimate act of adulting, launched a magazine for “people with kids.”

But one of the best moves they made was hiring today’s guest, the incredibly talented British designer, Alex Hunting.

Intentional or not, Hunting is a practitioner of slow design. His instinct for space allocation and pacing eliminates those outdated, overwhelming TL;DR sections. His stunning magazine pages are subtle, spare, and expertly crafted. Perfect for indie magazines, which is good, because that’s pretty much all he does.

We’ll talk to Alex about why, at age 35, he’s so bullish on print, why his university experience didn’t go as planned, and how a pair of mentors literally changed his life.

And, if all of this bores you, well, there’s plenty of talk about houseplants.

Magazines: The original influencers.

Print Is Dead. (Long Live Print!) is a podcast about magazines and the people who made — and make them. In this series, we talk to the legendary designers, editors, writers, publishers, photographers, illustrators, photo editors, and more, who conceived and produced the publications that have dominated our conversations and covered our desks and coffee tables for decades. And many who still do.

We go deep — beyond the heds & deks, captions, sidebars, pull quotes, and factoids — into the lives and careers of this astonishingly talented group of creators.

If you’re in the magazine business — if you’re in ANY business focused on content creation — this podcast is for you. We hope you’ll join us.

HOSTS

Patrick Mitchell, creator & host, is the principal and creative director at MO.D, an award-winning content design and strategy practice offering bespoke design, consulting, and turnkey solutions for media brands. He is the former creative director at Fast Company (one of the most successful media launches in history), O, The Oprah Magazine, Nylon, and Inc. Winner of two National Magazine Awards as well as SPD’s Magazine of the Year.

Debra Bishop, contributing cohost, is the cofounding art director and visual lead of The New York Times for Kids. She worked with the legendary Fred Woodward at Rolling Stone, designing special issues. She has since lead several redesigns including, More, Whole Living, and Parents. In her 12 years at MSLO, Bishop led teams that launched Martha by Mail, Martha Stewart Baby, Martha Stewart Kids, and Blueprint. Martha Stewart Kids was awarded the prestigous ASME National Magazine Award for Design. Kids and Blueprint were both awarded Magazine of the Year by the Society of Publication Designers (SPD).

Print Is Dead. (Long Live Print!)

Episode 17: Alex Hunting (Designer: Kinfolk, Mondial, Sabato, more)

Magazines: The original influencers.

SPONSORS

THE SOCIETY OF PUBLICATION DESIGNERS INC.