YOUNG FIRE: Claudia Rubín

 

NEW GIRL ON THE BLOCK
We recently interviewed New York Times Magazine designer Claudia Rubín. Her work combines smart, punchy design with brilliant conceptual thinking. As a recent graduate of Syracuse University’s Communication Design program Claudia has a fresh perspective on what it takes for a talented young designer to survive and thrive at a top magazine. Join us as Claudia muses on her love for editorial design, transitioning to NYC and being patient with yourself in the process. 

BY: Katie Belloff

Claudia Rubín
The New York Times Magazine
Designer
Syracuse University, 2017
claudiarubin.com | @clauisru

SPD-U: What attracted you to print rather than UI/UX or motion design? Do you have any advice for young designers who are being pushed into the digital world but would rather work in print?
Claudia Rubín:
I was always torn between branding and editorial. I think a big factor of why I ended up in print is the pace of it. I really enjoy working on new stories each week, which keeps me on my toes and keeps the job interesting. I can't look at my work for too long or I'll start nitpicking it. I also really enjoy having something tangible once I'm done. Printing my own magazines at school and flipping through them was the best thing ever.

Working in print is great design practice because there are limitations. There are no bells and whistles, so creating something that catches people’s attention can be a challenge, but rewarding when done successfully. Don’t get me wrong, UI/UX is also great, challenging, and the possibilities are endless so it's really fun. But PRINT IS FUN TOO! If you love it, go for it. Go for both.

SPD-U: What made you want to be a graphic designer? Did you always want to work at a magazine?
CR
: Art, design and photography were really present in my life growing up. Both of my parents work in advertising and my dad is an artist as well. I only knew about art direction in advertising so that's what I went to school for. I was introduced to magazines my sophomore year in college and fell in love with them. I always thought of design as a tool to sell. Using it to tell stories seemed more appealing to me.

SPD-U: How pivotal of a role have internships played in your career, and do you have any tips for students looking to land one?
CR:
Internships are a good opportunity to find out what you like, but also what you don't before you go into the real world. I interned in advertising and branding before going into print. The advertising internship taught me how to think conceptually and the branding one taught me a lot about design sensibility. I'm happy I did both.  Also, make sure to choose one that pays (!!!). Yeah, you're an intern and there to learn, but your time is still valuable. Trust me, you'll be annoyed you don't get paid once you start working at the place.

Landing an internship is so hard and stressful. It's obviously important to have a good portfolio, but I learned it's also crucial to know how to talk about your work when you go into interviews. Employers want to know your way of thinking and your process. Work that’s just “pretty” is hard to talk about. It’s easier to describe your work when there’s an idea behind it and when you’re passionate about it.

SPD-U: How do you approach a cover letter? Do you feel they're still necessary, or does an email suffice?
CR:
I've actually never sent or written a cover letter. I feel weird writing them. Emails, for me at least, feel much more personal and unofficial. Emails become conversations, whereas cover letters are an added layer. It varies per person and company though. I know some people who prefer to write them, and some companies that prefer to receive them. So, whatever you're most comfortable with, do. 

SPD-U: In your experience, does having a Print, iPad/PDF and Website portfolio make sense for young designers in this current job climate? Would you recommend one over another, and why?
CR:
My school had us make a print portfolio or "book". I actually started applying to jobs before I got my book in the mail so all I had was my website and a PDF portfolio. I think both are very important. A PDF should be a quick read of your work. Making a website is fun and you can add more stuff to it — it's also the most accessible to employers, which is important.

SPD-U: What's your best advice for a designer making the transition from college to the workforce?
CR:
For most people a new job comes with a new city, having to find a new apartment, and learning to be completely independent for the first time. Be patient with yourself and understand it's a transitional phase. I know I sound like a fortune cookie but it's true.

SPD-U: What's one thing you wish you had known when you first started at The New York Times Magazine?
CR:
I wish I had been less hard on myself and had more confidence. I started working freelance at the magazine three weeks after graduating. For a while, I was afraid that it was obvious that I had just graduated and had no magazine experience, so I never wanted to ask questions or show weakness. And when I did, I thought I was failing. I think this is something we all go through when starting a first job. Everyone here is really nice, patient and helpful, so that feeling went away over time. Now I ask a lot of questions :)

SPD-U: Who are some of your design idols (and can we have their Instagram tags? ;) ) 
CR:
I love Braulio Amado's work (@braulioamado). He can turn even a lump of play-doh into a cool poster (actually). I'm also really lucky to be able to work with Gail Bichler, Matt Willey and Deb Bishop, who's work I admired all through college. 

SPD-U: Last but not least: most heavily binged Netflix series (totally relevant).
CR:
Best question. Of all time, probably Breaking Bad. Currently I'm watching Killing Eve. It's awesome.

Keep an eye out for our next interview with Leslie Xia. Leslie is an amazing designer and art director making big waves in the editorial community with experience at places like Fast Company, Esquire, VICE News, and Men's Health.

 

SPD-U: YOUNG FIRE Video

 

Last month, SPD-U held our first YOUNG FIRE event! Thanks to Ben Grandgenett (Deputy Art Director, The New York Times Magazine), Aimee Sy (Digital Art Director, Glamour), and Simon Abranowicz (Deputy Art Director, GQ) for speaking and Jeff Glendenning (Deputy Design Director of Features The New York Times) for moderating.

Missed the event or want to listen again? Check out the video above. Special thanks to Stanley Collado for editing the video together!

 

Pub Crawl 2018

 
Design: McCandliss & Campbell

Design: McCandliss & Campbell

The SPD Student Committee hosted a very successful Pub Crawl this year! The students got to see what goes on behind the scenes at some amazing magazines. They also heard about the creative process from the talented people who work at them. We are grateful to the magazines who welcomed the students and enriched their design education.

Thanks so much to Porkbun.com for sponsoring the 2018 SPD-U Pub Crawl!

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Join SPD-U for YOUNG FIRE: A Show & Tell of Emerging Design Talent

 
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Join SPD and Go Studios for an inspiring showcase of work and lively conversation with three accomplished editorial designers, just a handful of years out of school.

Their stories, and paths to early successes, will likely inspire students and young design professionals of all kinds.

PANELISTS
Ben Grandgenett
Deputy Art Director, The New York Times Magazine
SVA ('13)

Aimee Sy
Digital Art Director, Glamour
Syracuse University ('17)

Simon Abranowicz
Deputy Art Director, GQ
Syracuse University ('16)

WHEN:
Thursday, October 11th
7:00PM - Reception with panelists
7:30PM - Presentation & Discussion (To end around 9:00PM)
Registration closes on Friday, October 5th at 5PM EST

WHERE:
Go Studios Penthouse
318 West 39th Street (between 8th and 9th Avenue)
New York, NY 10018

HOW MUCH:
SPD Members: 
FREE with RSVP before Friday, October 5th
General Admission: $15 
At The Door: $20
Not a member? Join now and attend this event for FREE!

RSVP / Buy Tickets Here!

Space is limited so RSVP today! No refunds.

A huge thanks to Go Studios for hosting us for this event! Go Studios is one of the premier rental studios in NYC. Whether you shoot fashion, celebrities, catalogs, still life, food or video, Go Studios will meet your needs.

 

Congrats to our 2018 Student Competition 1st-Place Winner!

 

We're excited to wrap up our announcement of our 2018 Student Design Competition winners today with our 1st-place winner Kori Webb! (Check out 3rd place here, and 2nd place here).

The winners were announced at the 53rd Annual SPD Awards Gala earlier in May. Along with an invitation to the Gala, as our top winner, Kori's prizes include $2,500, an internship at an NYC magazine, and inclusion in our Pub 53 SPD Annual. 

Congrats to Kori and all our winners! Thanks to everyone who entered and made our judges' decision a tough one...we loved looking at your work and commend you all on your great pieces.

First Place and Recipient of the Mitch Shostak Award*
Kori Webb

School: University of North Texas
Level: Junior
Instructor: Karen Dorff
Category: How-To Magazine

*Who's Mitch Shostak?
Our top prize is given to honor Mitch Shostak, a dear and dedicated friend of SPD who passed away on June 25, 2014. The former SPD board member had worked at numerous publications before opening Shostak Studios in 1993 where he continued to produce volumes of work for a number of clients. Mitch was widely respected as one of the country's leading publication designers. Committed and passionate in his teaching at the School of Visual Arts and mentoring in his own design studio, Mitch inspired his peers as well as many new generations of designers and art directors. We dedicate our top Student Design Competition prize to him in remembrance of his life and work. 

Thanks so much to Porkbun.com for sponsoring the 2018 SPD-U Student Design Competition and to SVA for offering housing to our top 3 winners in NYC this summer!